Mike Cannon-Brookes: How you can use impostor syndrome to your benefit

Recorded atJune 15, 2017
EventTEDxSydney
Duration (min:sec)13:29
Video TypeTEDx Talk
Words per minute213.65 very fast
Readability (FK)61.2 easy
SpeakerMike Cannon-Brookes

Official TED page for this talk

Synopsis

Have you ever doubted your abilities, feared you were going to be discovered as a "fraud"? That's called "impostor syndrome," and you're definitely not alone in feeling it, says entrepreneur and CEO Mike Cannon-Brookes. In this funny, relatable talk, he shares how his own experiences of impostor syndrome helped pave the way to his success -- and shows how you can use it to your advantage, too.

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100:13 So I've experienced a lot of success in my life.
200:17 Over a decade ago,
300:19 I started a business straight out of uni with my mate, Scott.
400:24 Now, having no prior business experience
500:26 and not really any grand plan --
600:29 in fact, our goals when we started were not to have to get a real job
700:32 (Laughter)
800:33 and to not have to wear a suit to work every day.
900:36 Check and check.
1000:37 (Laughter)
1100:39 Today, we have thousands of amazing employees,
1200:43 and millions of people use our software around the planet.
1300:47 And technically, even outside the planet,
1400:49 if you count those that are currently on their way to Mars.
1500:52 So you'd think that I know what I'm doing every day
1600:55 when I go to work.
1700:57 Well, let me let you in on something:
1800:59 most days, I still feel like I often don't know what I'm doing.
1901:04 I've felt that way for 15 years,
2001:07 and I've since learned that feeling is called "impostor syndrome."
2101:13 Have you ever felt out of your depth,
2201:15 like a fraud,
2301:17 and just kind of guessed/bullshitted your way through the situation --
2401:21 (Laughter)
2501:22 petrified that anytime,
2601:24 someone was going to call you on it?
2701:27 Well, I can think of many examples where I felt like this.
2801:31 Interviewing our first HR manager,
2901:33 having never worked in a company that had an HR department --
3001:36 (Laughter)
3101:38 terrified as I walked into the interview,
3201:41 thinking, "What am I going to ask this person?"
3301:43 Or attending board meetings in a T-shirt surrounded by suits,
3401:47 and acronyms are flying around,
3501:49 feeling like a five-year-old
3601:50 as I surreptitiously write them down in my notebook,
3701:53 so I can look them up on Wikipedia when I get home later.
3801:56 (Laughter)
3901:57 Or, in the early days,
4001:58 when people would call up and ask for accounts payable,
4102:01 I would freeze and think, "Wait, are they asking for money
4202:05 or giving it to us?"
4302:06 (Laughter)
4402:09 And I would cover the phone,
4502:12 cover the mouthpiece of the phone,
4602:14 and say, "Scott, you're in accounts,"
4702:16 and pass it across.
4802:17 (Laughter)
4902:18 We both did a lot of jobs back then.
5002:21 So for me, impostor syndrome is a feeling of being well, well out of your depth,
5102:26 yet already entrenched in the situation.
5202:29 Internally, you know you're not skilled enough, experienced enough
5302:32 or qualified enough to justify being there,
5402:35 yet you are there,
5502:37 and you have to figure a way out,
5602:39 because you can't just get out.
5702:41 It's not a fear of failure,
5802:43 and it's not a fear of being unable to do it.
5902:47 It's more a sensation of getting away with something,
6002:50 a fear of being discovered,
6102:52 that at any time, someone is going to figure this out.
6202:55 And if they did figure it out,
6302:57 you'd honestly think, "Well, that's fair enough, actually."
6403:00 (Laughter)
6503:01 One of my favorite writers, Neil Gaiman, put it so beautifully
6603:05 in a commencement address he gave at a university, called "Make Good Art."
6703:09 I want to make sure I get his quote correct.
6803:12 "I was convinced that there would be a knock on the door,
6903:16 and a man with a clipboard would be there to tell me that it was all over,
7003:20 that they'd caught up with me,
7103:22 and that I would now have to go and get a real job."
7203:26 Now, when there's a knock on my door,
7303:29 I still feel like some sort of dark-suited clipboard man is going to be there
7403:33 to tell me that my time is kind of up.
7503:36 And being a crap cook,
7603:37 I'm quite relieved when it's just someone with a pizza for the kids.
7703:40 (Laughter)
7803:42 But it's important to note that it's not all bad.
7903:45 There's a lot of goodness, I think, in those feelings.
8003:47 And this isn't some sort of motivational-poster type talk,
8103:53 a "Begin it now."
8203:56 It's more of an introspection into my own experiences of impostor syndrome,
8304:00 and how I've tried to learn to harness them
8404:03 and turn them into some sort of a force for good.
8504:05 And a great example of those experiences
8604:07 is in the early days of Atlassian's history.
8704:09 We were about four years old, and we had about 70 employees.
8804:14 And at the advice of our auditors --
8904:16 most good stories start with advice from an auditor --
9004:19 (Laughter)
9104:20 we entered the New South Wales Entrepreneur of the Year competition.
9204:24 Now, we were surprised when we won
9304:26 the New South Wales Entrepreneur of the Year
9404:28 in the young category for entrepreneurs under 40.
9504:31 There were eight categories.
9604:32 And so surprised, in fact,
9704:34 having looked at the list of people we were up against,
9804:37 I didn't even turn up to the awards ceremony.
9904:39 So Scott collected the gong by himself.
10004:42 And then we traveled off to the national awards.
10104:46 I thought I should probably turn up to those.
10204:48 So we rented some suits,
10304:50 I invited a girl that I had just met --
10404:52 we'll get to her in a second --
10504:54 (Laughter)
10604:55 and off we went to the big black-tie gala.
10704:58 Now, our surprise turned to shock
10805:01 in the first award of the night, the young category,
10905:03 when we beat all of the other states
11005:05 and won the Australian Young Entrepreneur of the Year.
11105:07 When the shock had worn off,
11205:09 we got a lot of champagne to the table and the party began,
11305:12 and the night was surely over.
11405:13 We were having a royally great time.
11505:15 Fast-forward to the last award of the night,
11605:18 and our shock turned into everybody's shock
11705:20 when we won the Australian Entrepreneur of the Year
11805:23 against all of the other categories.
11905:25 Now, so shocked was everybody else, in fact,
12005:27 that the announcer, the CEO of Ernst and Young,
12105:29 opened the envelope,
12205:30 and the first words out of his mouth were, "Oh my God."
12305:33 (Laughter)
12405:34 And then he reset himself and announced that we had won.
12505:37 (Laughter)
12605:38 So we knew we were in way too deep.
12705:41 And from there, the water got a lot deeper,
12805:43 because we jetted off to Monte Carlo
12905:45 to represent Australia in the World Entrepreneur of the Year
13005:48 against 40 other different countries.
13105:51 Now, in another rented suit, I was at one of the dinners
13205:55 and sitting next to a lovely man called Belmiro de Azevedo,
13305:59 who was the winner from Portugal.
13406:01 Total champion.
13506:02 At 65, he had been running his business for 40 years.
13606:06 He had 30,000 employees.
13706:08 Don't forget, at the time, we had 70.
13806:10 And he had four billion euro in turnover.
13906:13 And after a couple of wines,
14006:15 I remember admitting to him that I felt that we did not deserve to be there,
14106:19 that we were well out of our depth,
14206:21 and at some time, someone was going to figure this out
14306:23 and send us home to Australia.
14406:25 And he, I remember, just paused and looked at me
14506:28 and said that he felt exactly the same way
14606:31 and that he suspected all the winners were feeling that way,
14706:35 and that despite not knowing Scott or I or really anything about technology,
14806:38 he said that we were obviously doing something right
14906:41 and should probably just keep going.
15006:43 (Laughter)
15106:44 Now, this was a pretty big light bulb moment for me for two reasons.
15206:47 One, I realized that other people felt this as well.
15306:50 And two, I realized it doesn't go away with any form of success.
15406:54 I had assumed that successful people didn't feel like frauds,
15506:58 and I now know that the opposite is more likely to be true.
15607:01 And this isn't just a feeling that I have at work.
15707:04 It happens in my personal life, too.
15807:06 In the early days,
15907:07 I was flying back and forth to San Francisco every week for Atlassian,
16007:11 and I racked up a lot of frequent flyer points
16107:13 and got access to the Qantas business lounge.
16207:15 Now, if there's ever a place that I don't belong ...
16307:17 (Laughter)
16407:19 It doesn't help when I walk in and they generally look at me in shorts and jeans,
16507:22 or jeans and a T-shirt, and say, "Can I help you, son? Are you lost?"
16607:26 But anyway, sometimes life happens in the Qantas lounge
16707:30 when you'd least expect it.
16807:31 One morning, over a decade ago,
16907:33 I was sitting there on my regularly weekly commute,
17007:35 and a beautiful woman from way out of my league
17107:38 walked into the Qantas lounge and continued walking straight up to me
17207:43 in a case of mistaken identity.
17307:46 She thought I was someone else,
17407:47 so in this case, I actually was an impostor.
17507:50 (Laughter)
17607:52 But rather than freeze as I would have historically done
17707:56 or chivalrously maybe informed her of her error,
17808:00 I just tried to keep the conversation going.
17908:02 (Laughter)
18008:04 And classic Australian bullshit became some sort of forward movement
18108:07 and a phone number.
18208:08 And I took that girl to the awards ceremony a couple of months later.
18308:15 And more than a decade later,
18408:17 I'm incredibly happy that she is now my wife,
18508:19 and we have four amazing children together.
18608:21 (Applause)
18708:27 But you'd think that when I wake up every morning,
18808:29 I wouldn't roll over and look at her and think, "She's going to say,
18908:33 'Who are you, and who gave you that side of the bed?'
19008:35 (Laughter)
19108:36 'Get out of here.'"
19208:38 But she doesn't.
19308:40 And I think she sometimes feels the same way.
19408:43 And apparently, that's one of the reasons
19508:45 that we'll likely have a successful marriage.
19608:47 You see, in researching this talk,
19708:49 I learned that one of the attributes of the most successful relationships
19808:53 is when both partners feel out of their league.
19908:55 They feel that their partner is out of their league.
20008:58 They feel like impostors.
20109:00 And if they don't freeze, and they're thankful,
20209:02 and they work harder and they stretch to be the best partner they can,
20309:06 it's likely to be a very successful relationship.
20409:08 So if you have this feeling, don't freeze.
20509:11 Try to keep the conversation going,
20609:14 even if she thinks that you're somebody that you're not.
20709:18 Now, feeling like, or people thinking I'm someone I'm not
20809:21 actually happens quite frequently.
20909:23 A great example from my more recent past,
21009:26 a few months ago, I was up late at night with one of my kids,
21109:29 and I saw something on Twitter
21209:31 about Tesla saying that they could solve
21309:33 South Australia's rolling series of power crises
21409:36 with one of their large industrial batteries.
21509:39 Without thinking, I fired off a bunch of tweets,
21609:41 challenging them and saying were they really serious about this.
21709:45 And in doing so, I managed to kick a very small rock
21809:48 off a very big hill
21909:50 that turned into an avalanche that I found myself tumbling in the middle of.
22009:54 Because you see, a few hours later, Elon tweeted me back and said
22109:57 that they were deadly serious,
22209:58 that within a hundred days of contract signing,
22310:01 they could install a 100-megawatt-hour facility,
22410:03 which is a giant battery of a world-class size,
22510:06 one of the biggest ever made on the planet.
22610:08 And that's when all hell really broke loose.
22710:11 Within 24 hours, I had every major media outlet
22810:14 texting and emailing and trying to get in contact with me
22910:16 to get opinion as some sort of "expert" in energy.
23010:19 (Laughter)
23110:21 Now, at the time, I couldn't really have told you the difference
23210:26 between a one-and-a-half-volt AA battery that goes in my kids' toys
23310:31 and a 100-megawatt-hour industrial-scale battery facility
23410:34 that goes in South Australia
23510:36 that could potentially solve their power crisis.
23610:38 I was now feeling a chronic case of impostor syndrome,
23710:41 (Laughter)
23810:42 and it got truly bizarre.
23910:44 And I remember thinking to myself,
24010:47 "Shit. I've kind of started something here and I can't really get out.
24110:51 If I abandon the situation,
24210:54 I'm going to sort of set back renewables in Australia
24310:57 and maybe just look like a complete idiot
24410:59 because of my idiocy on Twitter."
24511:02 So I thought the only thing I could do
24611:04 was to try not to freeze and to try to learn.
24711:06 So I spent a week
24811:08 trying to learn everything I could about industrial-scale batteries
24911:11 and the electricity grid and renewables and the economics of all of this
25011:15 and whether this was even a feasible proposal.
25111:17 I talked to the chief scientist, I talked to the CSIRO,
25211:20 had multiple ministers and premiers trying to give me their side of the story
25311:24 from both sides of the aisle.
25411:26 I managed to exchange tweets with the prime minister.
25511:29 I even managed to pull off a passing impression, let's say,
25611:33 of an energy expert on ABC Lateline.
25711:35 (Laughter)
25811:37 But as a result of all this,
25911:39 South Australia did put out a battery tender,
26011:41 and they had more than 90 applications for that battery tender.
26111:45 And the national conversation over a period of a few months
26211:49 moved from the sort of theatrical lumps of coal in the parliament
26311:52 to discussing kind of which industrial-scale battery chemistry
26411:56 was the best for building large-scale renewable batteries.
26511:59 So I think that the important lesson is by that time in my life,
26612:02 I knew well that I was an impostor.
26712:04 I knew I was miles out of my depth.
26812:07 But instead of freezing, I tried to learn as much as I could,
26912:10 motivated by my fear of generally looking like an idiot,
27012:13 and tried to turn that into some sort of a force for good.
27112:18 So one of the things I've learned
27212:20 is that people think successful people don't feel like frauds.
27312:25 But I think, especially knowing a lot of entrepreneurs,
27412:28 the opposite is more likely to be true.
27512:31 But the most successful people I know don't question themselves,
27612:36 but they do heavily question, regularly question, their ideas
27712:40 and their knowledge.
27812:41 They know when the water is way too deep,
27912:45 and they're not afraid to ask for advice.
28012:47 They don't see that as a bad thing.
28112:48 And they use that advice to hone those ideas, to improve them
28212:52 and to learn.
28312:53 And it's OK to be out of your depth sometimes.
28412:56 I'm frequently out of my depth.
28512:57 It's OK to be out of your depth.
28612:59 It's OK to be in a situation where you just can't push the eject button,
28713:03 so long as you don't freeze,
28813:05 so long as you harness the situation, don't be paralyzed
28913:08 and try to turn it into some sort of a force for good.
29013:11 And it's important that I say "harness" here,
29113:13 because this isn't sort of pop-psychology BS
29213:16 about conquering impostor syndrome for me.
29313:18 It's merely about being aware of it.
29413:20 In fact, I'm extremely aware of feeling like an impostor right now,
29513:24 as I'm up here, some sort of pseudo-expert
29613:27 on a feeling that I couldn't even put a name to a few months ago,
29713:30 when I agreed to do this talk.
29813:32 Which, if you think about it, is kind of the point, isn't it?
29913:36 (Laughter)
30013:37 Thank you.
30113:38 (Applause)
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